Email Validation is the process to verify if a given email address is valid, and it can receive an email. This is a swift process that captures typos if they are purposeful misdirects or simple and honest mistakes. In addition, email validation also confirms if a specific email address is lying on a reliable and trustworthy domain. Through email validation, organizations can not only clean and streamline its mailing address, but also plays a role in protecting the email sender score, optimizing the accuracy and impact of the email campaigns.

How Does Email Validation work?

The step to validate the emails starts with the upload of email lists in bulk. Subsequently, the email verifier tool will conduct a quick check to determine, If the email addresses are valid, invalid, or Risky. By valid, it implies that the given email address actually exists, and it is free of errors. This verification check gets completed at the level of the mailbox. When the result is risky, it means, even if there is the existence of the email address, still, due to some factors, there can be a bouncing of the email sent. Syntax errors, DNS errors, and/or Mailbox errors imply that the email address does not exist.

Different approaches to conducting email validation

• While typing the email addresses of the desired recipient, you can add the auto-complete feature that aids in selecting the appropriate email address. This is a simple and effective way to minimize typing errors.
• There are 3rd party validation tools that can be used to validate the status of an email address.
• Twofold Opt-in is the best way to validate an email address. Once, your customers sign-up for the newsletters or email list, you can shoot an email and request the party to reply to the mail to validate the email address.

Email validation can enhance the accuracy of the email programs to the optimum extent, and also results in better delivery rates. Most importantly, once you validate the email addresses, you can ensure that you retain an excellent sender score. As you will send the emails to the verified email addresses, it saves money and paves the way for higher returns on investments. As the delivery rate increases, it is likely that there will be a rise in the readership score as well. This is likely to generate more sales lead and eventually better and faster conversion to actual sales.