Creating a website does not mean that you would start getting a high count of traffic instantly. A lot of website owners have this misconception. They believe that as soon as the website is created, traffic would start coming. This is nothing but an idealistic dream for website owners. If you have a look at the environment between different websites, it is very competitive. Brands work hard day in and day out to gather customers and generate business. In such cases, website owners need to go a mile ahead. Even if you have the most attractive website, things would not fall in places for you if you are not using the correct tools. Particularly if the website is new, website owners should try and get their hands on the most powerful tools. If you have your hands on the correct tools, the progress of the website would touch the skies within no time.
Here are some key tools which can do wonders for website owners.
Favicon Generator
A customer would not opt for your brand if he is using one already and you have nothing different to offer. Website owners should have a well-defined strategy in place and adopt techniques which can make them stand out. Having a favicon is one of the best options. What is a favicon? A favicon is the small image which appears on the browser tab. Apparently, it does not have the same role as the company or brand logo because it is much smaller in size. The purpose of a favicon is nothing but to create an image of the brand in the mind of the user. Most users have more than one browser tab opened at a time. If a website does not have a favicon, the user has to manually open each tab and check whether the website is correct or not.
A favicon makes it much easier for users to recognize a brand. As an image appears on the browser tab, you can easily recognize the brand without clicking the tab. In other words, a lot of convenience is attained when you are handling multiple tabs at the same time. You can easily switch between tabs. Everyone accesses certain websites more frequently than the others. Bookmarking the website eliminates a lot of effort that is put in to type the address every time when the website has to be accessed. If you have a bookmark, it would be much easier for you to access the website.
Selection of the correct Favicon Images is significant
Should you select any image randomly when you are going through the favicon creation process? The answer to this question is no. Selecting an image for the favicon is very different from selecting one for any other purpose. If you select a complex image, people would not be able to grab a clear view. Again, a favicon is not meant for large scaled brand promotion. It just helps in marketing a brand to the extent that the customer can remember it.
The favicon generator usage
A favicon generator is used to generate a favicon. You simply need to browse an image (preferably in .png format). Once the conversion has been completed, the image would be converted to the .ico format. Most favicon generators are online and no download is needed to use them.
Google Analytics
How do you know that your website is performing up to the mark? People who do not keep a regular check on their websites have to shut it down quickly. With Google Analytics, you can keep a proper check on the progress and performance of your website.
Most website owners do not have any record of the backlinks they have. Their website performance goes down to lack of quality backlinks and they are unable to determine the reason. Google Analytics gives you a complete picture of your website including the valid backlinks you have. If you want to know whether your website has any negative backlinks or not, using Google Analytics is the best way to get this information.
It is very important to keep a check on the traffic of the website. At times, websites witness the drop in the traffic when things have worsened. With Google Analytics, you can get a complete picture of your website. If the bounce rate is high and people are not spending enough time on your website, you can know this through Google Analytics. You can even determine the page where people are exiting in the largest numbers.
If the traffic on your website is going downside, getting to the fault is critical. In other words, you have to determine the exact page where people are making an exit. This would help you in making the desired improvements. At times, people start exiting the website from a particular page. Google Analytics would identify that page. You can troubleshoot the problem and make the necessary improvements.
Unsplash
A new website can touch the heights of success if it has quality high resolution images uploaded. This is actually not as easy as it seems. First of all, a lot of image offering websites do not meet the high resolution requirement. The quality of the images is not up to the mark.
Unsplash is the hub of high resolution images. On this website, you can get quality images on every subject area. If you are about to launch a denim brand, you can get various high resolution stock photos from this website. The photos on this website are uploaded by several professional photographers. You can register as a user and download photos according to your website requirement.
Conclusion
Setting up a website does not mean that you would achieve the best business results. However, using the correct tools would help you in doing so. The three tools mentioned above would help you attaining the highest milestones for your website. As a website owner, if you want your website to super cede competitors, select the best tools to deliver the best results.