No matter how simple your site, every website today needs an SSL. Gone are the days that an SSL certificate was simply a nice-to-have, mostly limited to websites that take transactions or request personal user information. These days, thanks to new browser regulations and a more security-savvy web user base, SSL certificates are a must-have.
In the last few years, more and more web browsers, such as Chrome and Firefox, have begun highlighting websites that don’t have SSL certificates, alerting users that the site they’re about to visit is “not secure”. Not good if you want to increase traffic to your site. The message is loud and clear — no SSL, no website growth. For those with small or personal websites, this may be a bit frustrating, seeing as many SSL certificates on the market can be more than a little pricey.
What’s a modest website owner to do? They should consider getting a PositiveSSL certificate from Comodo.
A cost-effective security solution
A PositiveSSL certificate is made for no-frills websites that want to keep their users safe and secure. Boasting 256-bit-bit encryption strength, a PositiveSSL will enable HTTPS on your site, encrypting the connection between your site’s server and its users’ browsers. This means that any information sent over the connection is safeguarded from potentially malicious third parties. The best part? This kind of SSL is the most affordable option and generally much cheaper than other SSL types.
Other benefits
Beyond strengthening your website’s security, having an SSL can improve your site in other areas, too, such as search engine optimization and user trust. For several years now, search engines like Google have given higher rankings to sites with an SSL certificate. On the user trust side, trust markers such as the padlock symbol in the address bar and the Comodo site seal will make users feel more at ease using your website. Furthermore, the Comodo brand name is synonymous with trust, making up 34% of the entire SSL market and having been in the cybersecurity business for over two decades.
The takeaway
Sometimes the simplest solution is the most effective solution. Choosing an SSL certificate doesn’t need to be complicated or overly expensive. For small or personal websites that want to protect their users while keeping major web browsers and search engines happy, all for an affordable price, Comodo’s PositiveSSL certificate is the best choice.