There has been a lot of buzz in the digital marketing industry on the topic of SEO vs PPC. Is it better to go high on the search results by incorporating a pay-per-click (PPC) campaign to the business or rather you should incorporate the search engine optimization (SEO) strategy into your business? 

It can be daunting to decide whether you should go with PPC or SEO. Should you only go with PPC? Or SEO? Or maybe the both? Well, to determine which one you should go with, you have to understand what roles they lay for your industry and what are the advantages you are going to have by incorporating them. 

Search Engine Optimization

SEO is an organic approach to generate leads on the internet. When you want to rank your website higher on the search engines, you incorporate this digital marketing strategy. To become number 1 on the search results, you have to make sure that you build a website so well that the web crawlers can synchronize with each component of your website. 

According to best seo company in montreal, you have to make use of the clean codes in this strategy, along with getting more and more backlinks from other high-quality websites so that you can attract your customers with your services. 

Advantages of SEO

• When you do SEO organically, you don’t have to spend millions of bucks. With PPC marketing, you may face a continuous amount of spending as it is a continuous project. Thus, SEO is a cost-effective strategy.
• Your rank on the search engine lasts longer if you do that by SEO.
• Positioning done be SEO techniques are long-lasting than PPC techniques. 

Disadvantages of SEO

• The results may come a bit slower than PPC. PPC helps you to get leads immediately whereas, you will receive leads in a slow-motion with SEO.
• SEO techniques need to be optimized on a regular basis. 
• It is time-consuming if you don’t hire someone to do the job for you. 

Pay-Per-Click

Pay-per-click campaign or advertising is a marketing strategy of purchasing clicks or traffic from Google so that you ave an increased conversion into your business. In this approach, you have to bid or pay for the keyword, related to your business niche, so that you can go higher in the search engines very quickly and effectively. 

Advantages of PPC

• You get immediate leads and results to your website whereas SEO takes more time. 
• You can control the PPC campaign and set an exact amount of budget. 
• The algorithms will not have an impact on your position.

Disadvantages of PPC

• The more you pay, the better the results are. 
• Keyword research can be a bit time-consuming. 
• You cannot stop the campaign to keep getting leads and conversion. 
• Fraudulent clicks can be a problem for the campaign. 

To determine which one you should incorporate into your business, you first have to make sure what is your industry and how much is your budget. Both can do magic for your business. PPC can get your quick results. SEO can get your slow results but in an effective way.