Without any doubt, McDonald’s is the empire of the fast food world. Since ages, it is taming the hungry tummies of the people across the globe. Being the ninth richest company in the world and the largest amongst the fast food chain, McDonald’s has over 35000 thousand outlets in 120 different countries with the net worth of $39.1 billion. Also, the ‘golden arches’ of the McDonald’s is one of the most recognizable logos in the world. You don’t need any specific Geographic background to recognize the logo of McDonald’s. These golden arches played a significant part in the success of the company. Nowadays, the logo of this company is more famous than its mouthwatering foods. Today, we are going to discuss the interesting story and the history behind this famous logo:
History
Well, the intriguing story of McDonald’s success cannot be described without mentioning its logo. These golden arches are one of the most famed things in this entire earth. Although, the logo has been reiterated several times those golden arches were always there from the beginning. Jim Schindler is considered to be the person who has sketched this iconic logo of McDonald’s. With several recapitulations, finally in the year of 2003 McDonald’s logo went to final iteration. Let’s have a broader look in the story of this renowned logo:
1. 1948: Speedee Service Logo
When you are feeling an intense hunger, what is the first thing that comes to your mind? A quick food service to satiate your hunger and this is the idea that came to the mind of McDonald’s brother in the year 1948. The winking chef in the logo signified the quick food service that they provided at that time.
2. 1961: The Golden Arches logo
After buying the franchise from the McDonald’s brother, Ray Kroc along with Fred Turner and Jim Schindler designed the famous model which epitomized the two overlapped arches and a straight line passing through them.
3. 1968: The ‘M’ logo
Along with the massive success of McDonald’s Ray Kroc kept changing the brand identity of the company. He re-designed the logo by removing the double arches and combined them in a way that it looks like the letter ‘M’. Then he placed the company’s name into the letter of the logo.
4. 2003- The I’m lovin’ it logo
Heye and Partner GmbH designed this logo. It is considered to be the most impactful logo till date. They converted the arches in a cylindrical shape and gave shadows to it. It also considered being the most successful marketing campaign in the history of McDonald’s.
Meaning of the logo
According to history, this logo has a very significant meaning, which has played a very momentous part in the establishment of this company. Let’s converse about it:
1. Shape
The arches of this logo symbolize the constituent of the newly-constructed architecture of the 1st restaurant in 1952
2. Colours
The Golden colour characterizes the famous arches of the first franchised restaurant in the company, and the red colour signifies the food diligence of the company.
3. Fonts
McDonald’s uses the simple McLawsuit font which is very appealing to the eyes due to its simplicity.
McDonald’s is the leading company in the field of fast food joints, and it has a very interesting and fascinating history. So, go through the above article and know more about your favourite restaurant.