Knowing your competitor’s backlink may improve your strategy. You can review how well your competitors are doing, and you might get ideas or guidelines on how to improve yours. Through the competitor’s backlink, you can see quality websites that are linking to your competitor’s website. With this insight, you might be able to get the first rank on the first page of the search engine.
What is backlink?
A backlink is a link that links one website to another website. It has a huge impact in terms of search engine results. If you want to be the top rank on website SEO rankings, you need to have a quality backlink support. The key factor in becoming the top rank on website SEO rankings is to calculate the search engine results.
Does SEO link matter?
SEO link matter because it is one of the key factors to have multiple search engine results. Google Penguin algorithm is complex, which can detect a proactive website. If you have a poor backlink quality, the chances to appear your website in keywords are low.
How to find backlinks?
There are many tools that you can use to find backlinks of your competitor’s website. Robots.net can provide you with all the updated software tools that you can get. You can choose paid tools or free tools; it’s up to you on what tools you want to choose.
These are the top 5 backlink tools that you can use to view your competitor’s backlink:
- Link Explorer
- Ahrefs
- SEMRush
- Majestic
- Open Site Explorer
These are the seven steps on getting your competitor’s backlink:
Step 1: Navigate To Your Selected Backlink Tools
If you choose a Link Explorer for your backlink tools, you need to navigate it first and try to understand all the features that the Link Explorer can offer you. Link Explorer is a tool used to navigate a profile for all the backlinks within that website.
You can use the feature of Link Explorer to show the quality of your competitor’s website inbound links like Domain Authority, Page Authority, and Spam Score. Since this is a paid software tool, you can still use this for free but with limited options.
Step 2: You Need To Enter Your Competitor’s URL
Before we proceed with the search button, you need to open your competitor’s URL in another tab and copy the URL to avoid misspelling or errors for its domain name. Sometimes URL has the same pronunciation but different spelling or somewhat similar name with one letter difference.
Just to be sure, you need to input the right URL of your competitor’s website, you need to copy its URL from their website to avoid errors on your end.
Step 3: Go and Navigate the Inbound Links
The most important step is this part, the inbound links tab. In this tab, it will display all the pages that were linked on your competitor’s website. The link equity identifies all the source links that were delivered to a website.
Link equity, or known as link juice is a ranking factor for a search engine. From the authority and value for a certain link that passes from one page to another. The value of a number of factors depends on the linking page authority, HTTP status, topical relevance.
Step 4: Export All The Backlinks into .CSV File
One of the key features of the Link Explorer is you can export all the inbound links data to .csv file. You need to gather all the data of your competitor and save all the results, then convert it to .csv file and review all the data you gathered.
Step 5: Compile All results From Your Competitor
The purpose of getting all the backlinks from your competitor is to improve your website. You need to compile first the top 5 backlinks of your competitors, study it, and get all the important data and links to improve your website.
Step 6: Use the Page Authority To Sort All The Backlinks
If the website has a higher number for a suggested page, it’s highly that the rank of that website is high or among the top rank in search engines. Using page authority as your criteria to get the higher authority page of your competitor’s website is the best option you can get.
Step 7: Review All The Link Sites That You Get
With all the links you get from your competitor’s website, you need to review all those links and use the page authority to know what links to show up more often. Plan your strategy base on the data and reviews that you get. You can reach the sites that show up more often on the authority page, build a relation to that site, and put that link into your website.
Other Features For Link Explorer
Overview
The overview shows all the data that consist of your Domain authority rating, how many inbound links, ranking keywords, and linking domain. An overview shows the net rating of discovered and lost linking domains, which compute the total discovered link and complete loss of links to total the net rating links.
Top Page Search
A feature that shows up the top page visited of your competitor website or your website. With the given data, you will know what pages the user went through with your competitors and your website, as well.
Anchor Text
It will show all the anchor text that the website has. It helps determine the ranking that received the search engine like google or yahoo. It can show the source of the link used by a specific website.
Spam Score
The spam scores show the data on how many percentages of sites that were banned by google. Spam scores determine whether your subdomain or backlinks was included in the banned or penalized by google.
Link Explorer is one of the backlinks tools that you can use to view your backlink competitors. You can also use Ahrefs as one of the top backlink tools that are available on the market. Ahrefs is not free, but the features and functions are worth the money.
Backlink tools are not just to reviews your competitor’s backlink and ratings; they can also be used on your website. Reviewing your website and compare to your competitor’s site is a good strategy; you will know what is the difference between your website and your competitor’s website.
The quality of the content doesn’t make your website to be on the top rank on the search engine list. What makes your website to be on the top rank is the quality of backlinks. The quality links embedded in your website are what it takes to be on the priority list in the search engine.
By getting the backlinks of your competitor’s website, you can increase your priority list by getting the quality links of your competitor’s website. Taking advantage of other websites link will get you on the top rank list on search engines, and you might beat them if you came up with a better strategy.
Takeaway
Backlinks help the website to get on the top rank for search engines. Even you have a quantity backlinks but have poor quality, or also it was put on the block list by google will not help you at all. There are many backlink tools available on the market. Gathering more data will help you obtain more quality links.