Google has become world most dominated search engine because of its coolest features.  In every year Google updates several algorithms to improve search experience. The main aim of Google is to provide the best information to his users. To achieve their goal they are continually keep updating Google algorithm with different features and made nightmare for seo expert who tried to manipulating Google search result by doing some seo activities. Now a day’s unethical SEO practice has become major threat for seo expert. If Google find any kind of suspicious activity aimed to manipulate ranking, then Google filter its search result and drop that website involve in bad seo practice.

Here, I am going to discuss about how to recover a site from Google penalty. If your site has drop its ranking or organic traffic then this post will help you to get your sites rank back. If your sites ranking and traffic remain same but the organic keyword started dropping, I mean if you see your number of keyword crawling is decreasing then you should be aware before you’re lost your site rank. You can use Google search consol or any kind of seo tools to check your sites organic keyword crawled by Google. I personally use Ahrefs. You can also try ahrefs to monitor your website.

So, let’s start the process of recovery:  First step of recovery is to find out why Google panelized your website. There are mainly three reasons of Google penalty.

• Penalty for Low quality Content
• Penalty for Excusive and irrelevant Backlinks
• Bad On page SEO technique

Penalty for Low quality Content

Now a days, most of the website got penalty because of low quality Article published on their website. Remember quality is the king, so you need to maintain the quality. Your content length and the in formativeness is the key. Besides always try to provide the answer of user’s question. Remember, Google is used to find out answers.

If you get penalized by Google for content, then first focus on your site’s contact. Update your existing article and Post some new article as well. Your article length should not be less than 1500 word and don’t exceed they keyword density more than three percent.

Penalty for Exclusive and irrelevant Backlinks

Good backlinks is the main factor of pushing your sites rank on top. Here I said Good backlinks. It means your Backlinks should be from high quality relevant site. Never get backlinks from irrelevant site. Yes, news site and other high traffic site is good who allowed guest posting. In this case, your content of guest posting should be related. Do not create bulk Backlinks using seo tools. Bulk links are considered as Negative SEO and it will ruin your ranking.

If you have too much low quality backlinks then collect then I text file and upload to Google disavow tool as soon as possible. Disavow tool is the only way to protect your site from being link penalty. Keep monitoring your site regularly and if you find irrelevant backlinks, then disavow them.

Bad On page SEO technique

I saw some website got penalty for bad On-Page SEO practice. Too much keyword density is one of the most popular bad practices. Do not use more than three percent keyword density. Some others bad On-page seo practices are:

• No interlinking
• No outbound links or too much outbound links
• Very little or too much keyword density
• No keyword variation
• No ALT tag
• No use of H Tag (Using H1-H4 tag is quite good)

So, if you got penalty then try this process to recover your site. Remember Google takes several weeks to place your site rank back. So keep patient and keep doing good practice for long term ranking. Have a good day.