In today’s fast pacing digital world, online shopping has become a common thing. People have been working really hard to find suitable products online at a reasonable price. This has simply increased the value of cashback and coupons as everyone wants to save the maximum amount of money on every online purchase. From small to large e-commerce retailers, the use of cashback as well as coupon sites has become quite common.
A country like India, that has been undergoing a dramatic change in terms of infrastructure and other economic advancements, has been getting influenced on a large scale. As per the available data, India’s e-commerce sector has been progressing at an excellent pace. In the year 2017, India’s e-commerce sector stood at around $38 billion and it will cross the mark of $200 billion by the year 2026. Moreover, the available data also highlights that India will become the second-largest e-commerce industry in the world after the US.
The introduction of cashback and coupons has a role to play in the progress of India’s e-commerce sector. Both large and small e-retailers have been attracting customers to their online stores by offering heavy discounts on different products and services. In addition to this, they have been linking themselves with other coupons and cashback websites to lure more customers to visit their online platforms. Below we have mentioned some pointers to explain this thing in detail.
Beneficial for Both Customers and Retailers
The coupon and cashback industry has turned out to be beneficial for both customers and retailers. Due to coupons and cashback, it has become possible for customers to get all the important products of daily use at a reasonable rate. And both small and large online retailers have got managed to attract customers on their online platforms. Hence, the coupons and cashback have not just benefitted the customers but these are equally supportive for retailers also.
Increasing Ties Between Retailers and Cashback Sites
With the increasing growth of India’s eCommerce sector, it has become common to see the rising ties between retailers and cashback sites. Online sellers are offering a commission to coupons and cashback sites corresponding to the number of customers they bring on their platforms. It has been observed that this has simply made it imperative for online sellers to tie with cashback sites to increase their business growth.
Growth of Online Cashback and Coupon Industry
As mentioned above, the e-commerce market of India is increasing rapidly, it has become common to observe an increase in the growth of cashback as well as coupon industry. The high traffic on the online platform of Gomontana reflects how much importance coupons, as well as the cashback industry, enjoys at present in India. Currently, this industry stands over the value of Rs. 500 crores and it is experiencing rapid growth due to technology advancement as well as increasing digitization.
Consumers are visiting different online platforms in order to purchase things at cheaper prices. Since the availability of coupons and cashback, a boost has been observed in the sale of different online stores. And it is going to witness a skyrocketing growth in the coming years.