Sweden relaxed the tight grip it had on the digital entertainment industry in January this year by opening and regulating the online gambling sector thus making a move that is expected to revolutionize the online gaming industry in the region. They have given licences to more than 30 online casino operators after taking into consideration more than 70 casinos submitted applications. Now it is expected of European countries like Finland to follow the suit.

There will be a flood of applications

It is not news that Finland’s population loves gambling and it is part of everyday life, even the online casinos like bet-fi.com. But the Finnish online casino sector like that of Sweden is regarded as restrictive. The industry is state-controlled with just one brand- Veikkaus that provides lotteries, bets on sports, has slot machines, and bets on horse racing. Finland now prepares to overhaul its online gambling sector following a review (it was announced in December 2018), then the country should definitely expect to be flooded with applications. Veikkaus’ earnings have already decreased by 1% during the first quarter of 2018 due to its introduction of responsible gambling tools. It will give the casinos an additional incentive to focus on the region.

Region needs localized games

Swedish regulation highlighted the need for localized games and its importance for any online casino wanting to achieve success in Finland. Actually any other European country where English is not the primary language. Thus many major slot game developers such as Microgaming which develops games like Game of Thrones and Immortal Romance, have already offered to localize games.

Looking at how Sweden’s online gambling operators have shot off from the line it won’t be bad if countries like Finland are prepared for the success. Developers and online casinos in Finland should be prepared beforehand, the country’s new regulation to go live, so that they are ready on time to appeal to Finnish customers in the best way possible.